Monday 11 June 2012

List of tactics used in propaganda



Those who promote the negative image of the “enemy” may often reinforce it with rhetoric about the righteousness of themselves; the attempt is to muster up support and nurture the belief that what is to be done is in the positive and beneficial interest of everyone. Often, the principles used to demonize the other, is not used to judge the self, leading to accusations of double standards and hypocrisy.
Next the statesmen will invent cheap lies, putting the blame upon the nation that is attacked, and every man will be glad of those conscience-soothing falsities, and will diligently study them, and refuse to examine any refutations of them; and thus he will by and by convince himself that the war is just, and will thank God for the better sleep he enjoys after this process of grotesque self-deception.
Mark Twain, The Mysterious Stranger, 1916, Ch.9
The list of tactics used in propaganda listed further above is also expressed in a similar way by Johann Galtung, a professor of Peace Studies and summarized here by Danny Schechter:
[Professor] Galtung laid out 12 points of concern where journalism often goes wrong when dealing with violence. Each implicitly suggests more explicit remedies.
1.  Decontextualizing violence: focusing on the irrational without looking at the reasons for unresolved conflicts and polarization.
2.  Dualism: reducing the number of parties in a conflict to two, when often more are involved. Stories that just focus on internal developments often ignore such outside or “external” forces as foreign governments and transnational companies.
3.  Manicheanism: portraying one side as good and demonizing the other as “evil.”
4.  Armageddon: presenting violence as inevitable, omitting alternatives.
5.  Focusing on individual acts of violence while avoiding structural causes, like poverty, government neglect and military or police repression.
6.  Confusion: focusing only on the conflict arena (i.e., the battlefield or location of violent incidents) but not on the forces and factors that influence the violence.
7.  Excluding and omitting the bereaved, thus never explaining why there are acts of revenge and spirals of violence.
8.  Failure to explore the causes of escalation and the impact of media coverage itself.
9.  Failure to explore the goals of outside interventionists, especially big powers.
10.             Failure to explore peace proposals and offer images of peaceful outcomes.
11.             Confusing cease-fires and negotiations with actual peace.

   12. Omitting reconciliation: conflicts tend to reemerge if attention is not paid to efforts to heal fractured societies. When news about attempts to resolve conflicts are absent, fatalism is reinforced. That can help engender even more violence, when people have no images or information about possible peaceful outcomes and the promise of healing.

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