In preparing for or
justifying war, additional techniques are often employed, knowingly or unknowingly:
Ottosen identifies
several key stages of a military campaign to “soften up” public opinion through
the media in preparation for an armed intervention. These are:
The
Preliminary Stage—during which the country concerned comes to
the news, portrayed as a cause for “mounting concern” because of
poverty/dictatorship/anarchy;
The
Justification Stage—during which big news is produced to lend
urgency to the case for armed intervention to bring about a rapid restitution
of “normality”;
The
Implementation Stage—when pooling and censorship provide control
of coverage;
The
Aftermath—during which normality is portrayed as returning to the
region, before it once again drops down the news agenda.
O’Kane notes “there
is always a dead baby story” and it comes at the key point of the Justification
Stage—in the form of a story whose apparent urgency brooks no
delay—specifically, no time for cool deliberation or negotiating on peace
proposals. Human interest stories … are ideal for engendering this atmosphere.
— The Peace
Journalist Option, Poiesis.org, August 1997
(O’Kane’s reference
to the dead baby story is about the 1991 Gulf War where a U.S. public
relations firm got a Kuwaiti Ambassador’s daughter to pose as a nurse claiming
she saw Iraqi troops killing babies in hospitals. The purpose of this was to
create arousal and demonize Iraq
so war was more acceptable. More information about this is on this site’s Iraq section.)
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