Monday, 11 June 2012

propaganda comes in four basic varieties



 Arthur Siegel, a social science professor at York University in Toronto, describes four levels of varieties of propaganda:

No matter how it is spread, propaganda comes in four basic varieties, said Arthur Siegel, social science professor at York University in Toronto, whose 1996 book Radio Canada International examines World War II and Cold War propaganda.

The first level is the Big Lie, adapted by Hitler and Stalin. The state-controlled Egyptian press has been spreading a Big Lie, saying the World Trade Center was attacked by Israel to embarrass Arabs,” said Siegel.

“The second layer says, ‘It doesn’t have to be the truth, so long as it’s plausible.’

“The third strategy is to tell the truth but withhold the other side’s point of view.

“The fourth and most productive is to tell the truth, the good and the bad, the losses and the gains.

“Governments in Western society take the last three steps. They avoid the Big Lie, which nobody here will swallow,” Siegel said.

Beth Gillin, U.S. intensifies the war of words, The Philadelphia Inequirer, October 21, 2001

With the last point above, Siegel is pointing out that as well as “enemies” having propaganda mechanisms, we also have our own propaganda mechanisms.

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